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Pandora chooses London to house global digital marketing and talent hub

Jewelery brand Pandora is embarking on a recruitment campaign at its London-based UK and Irish headquarters to create a global talent pool in marketing, digital and technology.

The move marks a shift in the company’s overall strategy, which until now has been managed from its headquarters in Copenhagen, with a new marketing focus on the use of data and personalization that will help shape the online and in-store customer experience.

The London Hub will initially invest in roles in data science, digital marketing, digital architecture, and experience engineering and design. Last year, he hired 120 people in these disciplines.

The company said it chose London after conducting global research into where top digital and marketing talent reside. Its findings singled out the UK as having a particularly strong talent base, while London’s proximity to Pandora’s headquarters in Denmark was another boon.

Pandora said that in the coming weeks it will be hiring several senior positions in its central London office, which already houses the marketing, sales, finance, e-commerce, HR, communications and development teams. sustainability from the UK and Ireland.

Erik Schmidt, Pandora’s Chief Human Resources Officer, said, “To create an exceptional customer experience, we want to get to know our customers better and know how to best meet their needs. This is where the focus on data and personalization comes in. At the same time, the competition to recruit talent with the digital capabilities we need is fiercer than ever. Pandora offers an incredible proposition to our people around the world and given the pace of growth of our business, we are adapting our approach to talent acquisition.

“Pandora’s talent acquisition specialists have conducted global research to determine where the best digital and marketing talent for Pandora is based. London has been identified as a key location based on the number of key skill workers based in the city, as well as its easy connections to Pandora’s global headquarters in Copenhagen.”

Pandora, which announced its best annual earnings yet in 2021, has worked with Anomaly London since 2020. The agency created its first advert for the brand in October 2021, a spot aimed at Gen Z showcasing its Me collection under the slogan “For every story, every me”.