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GSS USA hires Bill Wakefield

ORLANDO, Fl. – Bill Wakefield joins GSS USA, LLC as director of sales and marketing.

Bill Wakefield joined GSS in August 2022 and adds extensive business and entrepreneurial experience. Bill has 27 years of leadership experience in the automotive and commercial vehicle supply base. Most recently, he was Director of Sales and Marketing for Opti-Luxx, Inc., a CV LED lighting supplier. His previous CV experience included axle, brake and suspension manufacturers Meritor and SAF-Holland.

Bill says he’s “delighted to be joining the incredible team at GSS. The company’s focus on developing supply solutions for the school bus and commercial vehicle markets, along with GSS’s stellar culture and customer focus are unparalleled in the industry.”

Mr. Wakefield will use his experience and strong network of professionals to develop the OEM, OES and aftermarket businesses. Additionally, he will play a vital role in the development of new products that will help fill a void in the CV space.

Branden Smeltzer, CEO of GSS, said, “The addition of Mr. Wakefield to the team is a game changer for our new business. We couldn’t be more excited about what the future looks like with Mr. Wakefield in a leadership role.”

GSS USA, LLC is a wholesaler of components and assemblies for the commercial vehicle distribution network. GSS’s market specialty is the school bus industry, but GSS also stocks and sells components that meet the needs of commercial truck and trailer professionals. GSS specializes in hard-to-find components, as well as mission-critical components that we believe are underserved by the CV supply chain today.

In addition to the component wholesale business, GSS acts as a supply chain management partner, helping to find high quality, reliable and competitive global sources for components and assemblies. GSS’s extensive network of international suppliers allows it to focus closely on customer needs, rather than being limited to a single product line or supplier.